Online blogging has created a vast impact regarding the way we now gather, read and digest news. It has carved itself a large sector within the Internet, and is nowadays regarded as a respected and almost reliable form of citizen journalism. With the most generic genres of blogging being fashion, culture and news, and with thousands of these blogs competing for traffic and followers this phenomenon has become somewhat of an online rat race.
With the City of Leeds famous for its vibrant and cultural scene its no wonder handfuls of bloggers are evaluating, discussing and reviewing various factors and features of the city, and its clear that there is a high demand for these rather more specific blogs, also known as hyperlocal. Hyperlocal blogging is something that is becoming increasingly in demand and is a diverse and more precise type of online writing which I believe, is effective and relevant.
Hyperlocal blogging, put simply, is news written for a specific area. Hyperlocal blogs are helpful and current as they allow residents to read news on their specific area, which is written from another locals perspective. Rather than traipsing through a more broad unbiased news website, you can get your local news instantly, with more character, opinion and almost word of mouth. This type of blogging is rather under crafted and is somewhat lacking in hits and numbers over the Internet compared to other more generic blogs. However, it has progressed significantly over the years and is now slowly making a name for itself online.
There are a handful of more established and impressive hyper local blogs in the leeds area, which cater to wider audience of the city. One being South Leeds life, a blog set up by a group of local residents whom contribute news and features specifically on the south area of the city. With its sharp and witty contributors to the blog regarding various goings on in the area, it has become a some what of an information hub for those living in that area. Another Blog, which I found quite impressive, was the Leeds citizen , which is again, a blog specifically catering to news around the Leeds area. This is a relevant and interesting blog which promotes and pushes citizen journalism as The writer (whom is a hard hitting journalist himself) has engaged with his audiences by asking if others would like to contribute to the site, which also acts as a stairway for aspiring writers in Leeds.
There are also a handful of more specific up and coming more specific hyperlocal blogs. These are blogs which are currently under development but could potentially follow the footsteps of that of the larger and more diverse Leeds blogs. I have ruled out a few, which I found engaging, with great content and relevance to the area. Firstly, the blog for the woodhouse area of Leeds named ‘Woodhouse moor online’ this blog has a lovely aesthetic, and great content. With its concise written work and great imagery it really does set the tone for the area and deliver fast and interesting news to the residents.
Another some what professional blog is the Kirkstall online, a highly worked on and impressive looking blog, which again features musings from various writers regarding that area. One story I partially liked was its latest piece on volunteering, it not only pushes the progression of participation with the residents, but it also highlights the importance of volunteering and the ethics regarding community life and getting involved.
Probably the most impressive and outstanding looking blog would have to be the Hyde park and woodhouse online blog as it generally comes across very artistic and well presented, it has some great news worthy stories for the area, keeps the local up to date with important council decisions, and uses fabulous imagery. Another blog is Holt Park today, again in keeping with that professional feel and pushes the locals to contribute.
One blog which is in the process of development and in my opinion is heading in the right direction is Leeds wellbeing blog not only does the writer promote their own blog in the ‘about’ section and reach out to other writers, but they are obviously new and up and coming and so its important that these blogs are promoted and read as much as the more developed hyperlocal ones.
It is evident that hyper local blogging is becoming much more popular with the locals, and especially starting to appeal to and target a younger resident audience. With relevant, interesting and generally well written news stories and features, these blogs will no doubt set the tone for hyperlocal blogs for the future. They have already created and carved a respected and evidently popular space for themselves, and no doubt will progress as the digital world develops.